Google Announces GoogleAnalytics API at eMetrics
I’m back from the eMetrics conference. These conferences really get your head spinning. Justin Cutroni gave an “exactly what you need” seminar in implementing GoogleAnalytics. Joe Megibow of...
View ArticleTop 5 Quotes from NCDM
The annual NCDM conference just wrapped up in sunny Orlando. It seems that there were many more vendors and service providers than actual business users, but that doesn’t mean that there was a lack of...
View ArticleDatabase Free Marketing
In ye olden tymes, business owners used to know their customers because, you know, they actually talked to them. Bob’s Electronics database marketing consisted of saying, “Hey Hank, I’ve got those new...
View ArticleUsing Customer Lifetime Value to Manage Cost Per Click for Acquisition Keywords
Most acquisition campaigns have a negative short term ROI, but how can you tell if the acquistion cost is likely to be recouped over the life of the customer? And better yet, how can you use this to...
View ArticleUsing BI mashups to add context to transactional data
So far, BI tools have been great for answering who, what, when, and where type questions, but really fall short when it comes to answering the big one. As in WHY? And really, isn’t that what your...
View ArticleNow that you are using Twitter Analytics, what will you stop measuring?
While it’s wonderful that we now have an increased ability track the impact of our Tweetdom, we also have to recognize the impact of having one more tool and one more set of metrics. So first, let’s...
View ArticleTalend Connect live from Boston
It’s a full house here at the Millenium hotel in Boston. So far, Bertrand has done a great job layin out Talend’s position and vision for the next 5 years. Yves led us through a humerous and rapid fire...
View ArticleKnoetry presenting the Next Wave in Marketing Analytics
I will be giving a presentation on the next wave in marketing analytics at The Macrotheme Business and Economics Conference in Paris on October 16th. It is turning out to be a great conference this year.
View ArticleMy 2013 Marketing Analytics Prediction
Over the past decade, the focus of data analysis in top tier marketing organizations has developed from reporting of past campaign performance to predictive analysis of future campaigns. However,...
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Philly Music Hackday: Are we getting happier?
I thought I’d use the Philly Music Hackday as a chance to dive into the Echonest API and get my hands wet with D3.js. The charts below look at the valence (roughly = mood) and energy of the number 1...
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